Half Baked London exists for women to feel confident in their own skin.

Inspired by my travels and the need to feel comfortable yet still attractive, I set out to create a range of versatile swimwear. The goal was to embrace each woman’s shape and story in the belief that this is what beauty truly looks like.

Taking a cue from the shapes of underwear basics, the Half Baked range is as easy to wear on the beach as it is paired with your favourite jeans. Created in East London & made in the UK using the softest, lightweight quality Italian fabric, with high UV protection which is kind to your skin

Ease, sensuality, versatility, modernity. Half Baked is for us to wear as our second skin - a skin that we should feel uniquely comfortable in.